Apr 18, 2015

Apr 17, 2015

My Emina Playground

As you probably have seen my previous post about my collaboration with Emina, I'd like to share you some stories from my workshop last week. I had a lot of fun during the beauty class and workshop. Scroll down and click more to read the whole story!

Pull and Bear coat, Curious dress, H&M necklace, UP shoes, Stupkid shell purse and brooches

Apr 10, 2015

#88LOVELIFE is Going to Singapore!

Tomorrow I'll be going to Singapore with Diana and our book, #88LOVELIFE! Soooo excited for #88lovelifeSURPRISEvisit, last month we went to KL and tomorrow we will go to Singapore to meet the readers there. If you're residing in Singapore or happen to be in Singapore this weekend, please come and meet us on Sunday April 12th 2015, at ROUSE (36 Dunlop Street) from 4-6 PM. The event is free of charge and free food and beverage will be available too! 

See you, Singapore!

Mar 26, 2015

Why I Love Kate Spade's Newsletter

Do you subscribe to newsletters? Have you ever felt like your inbox is cluttered by unimportant newsletters? Well yea I do feel that. I subscribed to some brands and e-commerce that I love, but they're turning into annoying creatures when it comes into weekly email promo, sale announcement email, etc etc etc. Unsubscribe. 

There is one brand that I subscribed to, I feel happy whenever I receive their email. Weird huh? Pretty much. But that is what happened between me and Kate Spade. There's a magic in their email hahaha. Basically I love Kate Spade. I love their brand image, colorful, fun, happy go lucky. I love how Kate Spade successfully translated their brand image to their digital channels (read: website, blog, social media).

Let's just talk about their newsletter. First, they write the email subject in lower case and sometimes partnered with double dots. You know, just like a friend sends you an email. A simple thing that is genius. No matter how often their newsletter email is, I don't feel annoyed because I don't have that stranger screaming for attention in my inbox. Take a look at my inbox screenshot below. At first I thought it was a typo, but then I realised that it is a strategy. A brilliant one.

Second, their email is always an eye candy. Short sentences, bright colors combined with pastels, eye pleasing layout, and cute animations (gif). Even though I never bought them online (because the shipping and local customs would be pretty hectic), but I often click the email that leads to their website. Their newsletter is a successful one, at least for me hahaha.

Here let me show you some of my fave images from Kate Spade's newsletter.